American Marketing Association

The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members.^[1] There are collegiate chapters on 250 campuses.^[2]

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries. ^[3]

It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing

[edit] See also

• AMA Boston
• Direct Marketing Associations

[edit] References

1. ^ ""About AMA"". American Marketing Association. Retrieved on 2008-10-03.
2. ^ ""Chapters"". American Marketing Association (2007). Retrieved on December 1, 2007.
3. ^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 9780030540189

[edit] External links

• AMA website
• AMA Boston website

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